The Cebu Cordova Link Expressway Corporation (CCLEC) won two awards in the 58th Anvil Awards Gabi ng Parangal last Wednesday, March 8, at Marriott Grand Ballroom, Newport City Complex in Pasay City. It is the first time for CCLEC to join the prestigious award for outstanding public relations programs.
CCLEC’s overall communication campaign that introduced the 8.9-kilometer Cebu-Cordova Link Expressway (CCLEX) was given a Gold Anvil. The campaign introduced CCLEC as a toll facility and made it acceptable to Cebu motorists through the use of digital, out-of-home, and traditional communication tools.
CCLEC’s use of social media to highlight the benefits of using the expressway was recognized with a Silver Anvil.
“It is our team’s first time to join the Anvil Awards and we are extremely grateful for having received these recognition and honor. These also drive and challenge us to not only continue implementing campaigns that promote our modern and iconic expressway but also execute programs that are relevant to our motorists,” said CCLEC President and General Manager Allan G. Alfon.
The Anvil Award, presented annually by the Public Relations Society of the Philippines, is given to outstanding public relations programs, campaigns, and tools. It is the symbol of excellence in the field of public relations in the country.
CCLEX, which was opened to the public in April last year, is the first toll road outside of Luzon of the Metro Pacific Tollways Corporation (MPTC), the toll road arm of Metro Pacific Investments Corporation (MPIC), a publicly listed infrastructure holding company and member of the MVP Group of Companies.
CCLEX, which links mainland Cebu through Cebu City’s South Road Properties to Mactan Island through the town of Cordova, is Cebu’s new icon and landmark. It is now the country’s tallest and longest bridge.
CCLEX is seen to ease traffic and make traveling more convenient in Cebu. It is also eyed to spur trade and open greater economic opportunities for Cebu and the rest of the Visayas region.